BREED’s Shooting Fashion Photography On Location – photowhoa.com


Shooting fashion is chaotic enough — now imagine shooting it in a crowded subway in New York . . .

Do you have that kind of ambition? That type of drive? Not everyone is capable of handling the pressure. Some photographers don’t even see the point. “It’s not really worth it,” they’ll say to you. It’s hard enough to get the shot right. Why make harder by going outside?

But they don’t understand something crucial. It’s an idea that drives you. Something found in fashion photography’s history. You already know the names. Avedon. Penn. Leibovitz. You’re after an ineffable luster. A grit that fashion photography oozes. That’s what you want.

A mythological look, almost. One inspired by the icons who grinded it out and whose work you revere. It’s the look of the city. Don’t believe me? Open up any fashion magazine and you’ll find shots of looming skylines, the sparkle of concrete, caverns of glass.

And they all share one thing, and one thing only: they’re all shot on location.

They’re never made in the comfort of an air-conditioned studio. I mean, are you really telling me that you could outdo the dizzying architecture of New York, the aura of glamour in Los Angeles? Yet these backdrops are waiting for you! And they’re free . . .

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